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Friday April 13, 2007.
4-5pm
Cinqua Lire (Clayton, Bld. 75 - Monash STRIP)
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Competitive analysis
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- Kuniavsky, M. (2003), "User profiles", Observing the User Experience, Chapter 7.
- Withrow, J. (2006), Competitive Analysis: Understanding the Market Context.
- Myer, T. (2002), How to conduct a Web site competitive analysis.
- Brown, D. (2006), Competitive Analysis.
- Brown, D. (2006), Competitive Analysis, Part 2.
- See also: resources on competitive analysis.
Note: this is not required reading.
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- What are the benefits in performing competitive analysis?
- What are the steps involved with performing competitive analysis?
- Kuniavsky's actionable intelligence seeks to create a theory which explains your competitors design choices.
- What are the different types of design choices?
- Why is it important to understand the whys of competitor's decision-making process?
- What are some of the potential limitations of Myers's methodology for competitive analysis?
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