Usable web content
by Dey Alexander

Overview

• Content is king
• Credibility of content 
• Enhancing credibility
• Users don't read online
• Why users scan
• Why users scan
• Why users scan
• Why users scan
• Rules for writing
• 3 key strategies for web writing
• Why writing strategies matter
• Being concise - in a nutshell
• Be concise - expert advice
• Happy talk must die
• Example of happy talk
• Instructions must die
• Example - instructions
• Example - trimming instructions
• Write objectively
• Example - write objectively
• Write for scannability
• Techniques for longer texts
• Example - inverted pyramid
• Techniques for longer texts
• Page titles are important
• Page titles are microcontent
• Example - search results
• Example - bookmarks
• Example - history list
• Tips for page titles
• Careful use of humour
• Design for legibility
• Design for legibility
• Example - legibility
• Meaningful text links
• Underlining links
• Hyperlink colours
• Hyperlink styles
• Example - hyperlinks
• Hyperlinking objects
• Example - clickable object
• Example - clickable object
• Appropriate use of images
• Optimising images
• Cropping and scaling images
• Use of animations
• Example - animations
• Use of multimedia formats
• Inform users first
• Summary