"Every sentence, every phrase, every word has to fight for its
life"
Crawford Killian, Writing for the Web
"Krug's third law of usability: get rid of half the words on each page,
then get rid of half what's left"
Steve Krug Don't Make Me Think, p. 45
"Write 50 percent less text."
Jakob Nielsen Designing Web Usability, p. 101
