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| From this | To this | Result |
| The following questionnaire is designed to provide us with information that will help us improve the site and make it more relevant to your needs. | Please help us improve this site. | 25 words reduced to 6 |
| Please select your answers from the drop-down menus and radio buttons below. | REMOVE | 13 words reduced to 0
Users don't need to be told how to complete an online survey. If they do, the won't know what a 'drop-down box' or 'radio button' is anyway. |
| The questionnaire should only take you 2-3 minutes to complete. | It will take you 2-3 minutes to complete this survey | Same number of
words used, but takes up less space on the page.
It doesn't hurt to indicate how much time the survey will take. |
| At the bottom of this form you can choose to leave your name, address, and telephone number. If you leave your name and number you may be contacted in the future to participate in a survey to help us improve this site. | REMOVE | 42 words reduced to 0
It doesn't belong here. Put it at the end of the survey (trim the text too) where I can act on it. |
| If you have comments or concerns that require a response please contact Customer Service. | Do not use this form for comments or concerns that require a response. Contact Customer Service |
An additional two words, but
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Source: adapted from Steve Krug Don't Make Me Think, pp. 47-48
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