|
|
2. users need to feel active
The Web is a user-driven medium where users feel that they have to move on and click on things. One of our users said: "If I have to sit here and read the whole article, then I'm not productive." People want to feel that they are active when they are on the Web.
Source: Alertbox, http://www.useit.com/alertbox/whyscanning.html
6 of 51 |
|