Introduction

This WIF workshop attempts to give a quick overview of web usability:

by demonstrating some common usability problems and their causes
by highlighting the most fundamental, yet most frequently overlooked issue in web design - the notion of user-centred design

While today is merely an overview, we are planning further usability workshops that will offer a range of solutions and strategies for creating usable web sites.

What is web usability?

Web usability refers to the degree of ease with which users can complete various tasks using a web site interface with which they are unfamiliar.

Common tasks include:

Why should we care about improving web usability at Monash?

Why should we care about improving web usability at Monash?

We need to!

Many Monash web pages could be made more user-friendly.

Why aren't we doing better?

User-centred design

The key to designing a usable web site is to adopt an approach that is user-centred, a design philosophy that:

(a) is based on knowledge of your site's potential users; in particular their

User-centred design

(b) sees web site design in terms of heuristics (is it easy to learn to use?) and engineering rather than expression of personal creativity, marketing imperatives, or organisational politics

"The engineering approach has one major benefit: when you are in doubt about whether to choose one design or another, you can pose an empirical question that can be resolved by gathering real data from your customers. Can people find information faster with design A or design B? Do users rate design A or design B best on a standard customer-satisfaction questionnaire? Pick the one that gets the highest scores and not the one you personally like the best."

Jakob Nielsen
Designing Web Usability

Common usability problems (1)

Problem: the inability to quickly locate information on a web site

Likely cause(s):

(a) badly-designed navigation
(b) site architecture inappropriate
(c) no readily-accessible search facility
(d) poor page layout/use of screen real estate
(e) broken link(s)
(f) information that is out of date

Examples (1)

1. Philosophy in Cyberspace
(too many steps required to navigate; poorly named navigational aids)

2. S3
(unnamed navigation icons; alt tags don't work on Macs)

3. All About Lawns
(search engine placement; search results)

Common usability problems (2)

Problem: getting lost or stuck in a site

Likely cause(s):

(a) badly-designed navigation
(b) no site location indicators on pages
(c) orphan pages (no internal links)
(d) broken back button on browser
(e) opening unnecessary browser windows

Examples (2)

Problem: getting lost or stuck in a site

1. Free Typewriter Fonts
http://hem.passagen.se/webbsida/Free_Fonts/Typewriter/index.htm
(kills back navigation in Netscape)

2. Ask Jeeves
(traps user in frame)

3. Sonya Hender and Assoc. and again.
(appears to break back button; orphan frame pages)

Common usability problems (3)

Problem: inability to properly view page content or parts thereof

Likely cause(s):

(a) page not cross-platform/cross-browser compatible
(b) page not authored to web accessibility (WAI) standards
(c) page not designed to 'degrade gracefully' in older browsers
(d) page design does not take account of different monitor resolutions
(e) HTML markup does not conform to standards
(f) reliance on non-present client-side technology (e.g. javascript, browser plug-ins)
(g) faulty or inappropriate use of client-side technology

Examples (3)

Problem: inability to properly view page content or parts thereof

1. Netspot
(no text alternatives to images)

2. Hear Me
(doesn't work in Netscape)

3. Monash University Secretariat
http://www.adm.monash.edu.au/unisec/
(inappropriate use of javascript)

Common usability problems (4)

Problem: page difficult to print

Likely cause(s):

(a) fixed page width too wide
(b) inappropriate use of background colours/images
(c) graphics used as text

Examples (4)

Problem: page difficult to print

1. Leo Burnett Technology Group
(text is image that doesn't print properly)

2. Victorian Government
(fixed width page that's too wide to print)

Common usability problems (5)

Problem: slow page download times

Likely cause(s):

(a) gratuitous use of graphics and/or multimedia
(b) failure to optimise graphics
(c) too much content on one page

Examples (5)

Problem: slow page download times

1. Guide to Philosophy
(page too long - 350Kb)

2. Spanish Department
(gratuitous use of sound; images not optimised)

Designing usable web sites

While these web sites suffer from a range of usability problems, all do so primarily because of a failure to approach web design from the user's point of view.

User-centred design

involves a commitment to basing web design on

(a) a range of known usability principles and methods
(b) knowable facts - via usability testing - about how our web users interact with our web sites

Usability workshops

Usability is a specialist field, however we don't need to be experts to make our sites more usable.

We need to become familiar with a range of usability design methods and principles.

As part of this series of workshops, we will be running a number of sessions on usability issues, including:

and we're more than happy to cover any topics suggested by you.

Usability resources (1)

Comprehensive Usability Resources

Jakob Nielsen, Alertbox
http://www.useit.com/alertbox/

Keith Instone, Usable Web
http://www.usableweb.com/

Terry Sullivan, The Usable Web
http://www.pantos.org/atw/usable.html

Bruce Tognazzini, Ask Tog
http://www.asktog.com/menus/designMenu.html

John S. Rhodes, Webword
http://webword.com/

Usability resources (2)

Web Style Guides

Yale/CAIM, Web Style Guide
http://info.med.yale.edu/caim/manual/

Authoring and Design for the World Wide Web (with particular reference to Higher Education)
http://www.man.ac.uk/MVC/SIMA/sbd/title.html

Guidelines for Commonwealth information published in electronic formats
http://www.ausinfo.gov.au/guidelines/

Queensland Government Web Style Guide
http://www.premiers.qld.gov.au/policies/internet/webstyle/manual.htm

Sun, Guide to Web Style
http://www.sun.com/styleguide/

Library of Congress, Web Style Guide
http://lcweb.loc.gov/loc/webstyle/

Tim Berners-Lee, Style Guide for Online Hypertext
http://www.w3.org/Provider/Style/

Usability resources (3)

Accessibility

Worldwide Web Consortium (W3C), Web Accessibility Initiative
http://www.w3.org/WAI/

Wendy Chisholm, Enabling Your Website: A Brief Introduction to Disabilities Affecting Web Use
http://designshops.com/pace/ds/pub/1999/08/able.html

Agelight Institute, A Guide for Effective Web Design and Usability for Users of All Ages
http://www.agelight.org/web%20docs/Usability/contents.htm

Usability resources (4)

Tools

World Wide Web Consortium (W3C) HTML Validation Service
http://validator.w3.org/

World Wide Web Consortium (W3C) CSS Validation Service
http://jigsaw.w3.org/css-validator/

CAST, Bobby
http://www.cast.org/bobby/

Pennsylvania's Initiative on Assistive Technology, The Wave
http://www.temple.edu/inst_disabilities/piat/wave/

Delorie Software: Web Page Backward Compatibility Viewer
http://www.delorie.com/web/wpbcv.html

Gif Optimizer
http://www.gifoptimizer.com/

Gif Wizard
http://www.gifwizard.com/

Usability resources (5)

Usability Testing

David Pescovitz, 'Does Your Site Work? Ask a Usability Guru',
http://www.thestandard.com/article/display/1,1151,444,00.html

User Interface Engineering, 'Observing What Didn't Happen',
http://world.std.com/~uieweb/observng.htm

User Interface Engineering, 'Eight Is More than Enough',
http://world.std.com/~uieweb/eight.htm

User Interface Engineering, 'Usability Labs: Our Take',
http://world.std.com/~uieweb/

Keith Instone, 'Conducting Your First User Test',
http://webreview.com/97/05/30/usability/

Keith Instone, 'User Test Your Web Site',
http://webreview.com/97/04/25/usability/

Jakob Nielsen, 'Summary of Heuristic Evaluation Methods',
http://www.useit.com/papers/heuristic/inspection_summary.html

Jakob Nielsen, 'How to Conduct a Heuristic Evaluation',
http://www.useit.com/papers/heuristic/heuristic_evaluation.html

Jakob Nielsen, 'Ten Usability Heuristics',
http://www.useit.com/papers/heuristic/heuristic_list.html

Jakob Nielsen, 'Severity Ratings for Usability Problems'
http://www.useit.com/papers/heuristic/severityrating.html

Jennifer Fleming, 'User Testing: how to find out what users want',
http://www.ahref.com/guides/design/199806/0615jef.html

Jakob Nielsen & Donald A Norman, 'Usability on the Web Isn't a Luxury',
http://www.informationweek.com/773/web.htm

Jeffrey Veen, 'Test Your Designs - On People',
http://hotwired.lycos.com/webmonkey/tools/97/39/index0a.html

Mike Kuniavsky, 'Why User Testing is Good',
http://hotwired.lycos.com/webmonkey/98/14/index3a.html?tw=design

Donald A Norman 'Walkthrough: A Usability Experiment',
http://www.informationweek.com/773/we2.htm

Jakob Nielsen and Donald A. Norman, 'Get the Right Answers from Testing',
http://www.informationweek.com/773/we3.htm

Seth Gordon, 'How to Plan, Execute and Report on a Usability Evaluation'
http://www.builder.com/Graphics/Evaluation/

Mel Duval, 'How Are Your Users Using Your Site?',
http://www.zdnet.com/intweek/stories/news/0%2C4164%2C2435290%2C00.html

Constant Peterson, 'Usability Testing'
http://community.borland.com/devnews/article/1,1714,20102,00.html

Jakob Nielsen, 'Cheap Usability Tests'
http://www.zdnet.com/devhead/stories/articles/0,4413,2224316,00.html

Jakob Nielsen, 'Cost of User Testing a Web Site'
http://www.zdnet.com/devhead/alertbox/980503.html

Jakob Nielsen, 'Test Your Old Site'
http://www.zdnet.com/devhead/stories/articles/0,4413,2156093,00.html

Jakob Nielsen, 'User Testing'
http://www.zdnet.com/devhead/stories/articles/0,4413,2137666,00.html

Jakob Nielsen, 'How to Get a Usable Web Site'
http://www.zdnet.com/devhead/stories/articles/0,4413,2137664,00.html

Jakob Nielsen, 'Web Usability: Why and How'
http://www.zdnet.com/devhead/stories/articles/0,4413,2137433,00.html

Jakob Nielsen, 'Why You Only Need to Test With 5 Users'
http://www.useit.com/alertbox/20000319.html